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Minogue, Miller and Schiffer bare all for charity

31 Mar 2010 News

A trio of celebrities has been photographed scantily clad to help raise £1m for Breakthrough Breast Cancer. Kylie Minogue, Sienna Miller and Claudia Schiffer de-robed for photographer Mario Testino to launch the 2010 Fashion Targets Breast Cancer campaign.

A trio of celebrities has been photographed scantily clad to help raise £1m for Breakthrough Breast Cancer. Kylie Minogue, Sienna Miller and Claudia Schiffer de-robed for photographer Mario Testino to launch the 2010 Fashion Targets Breast Cancer campaign earlier this week.

Donned in silk sheets emblazoned with the campaign's 'target' logo and strapline “wear your support,” the breast cancer ambassadors appear fully unclothed underneath.

The images will be used as part of a fully integrated advertising campaign for a six-week period, while people will be able to support the cause by purchasing clothing from selected high-street stores and online. Thirty per cent of the price of each item will go directly to Breakthrough Breast Cancer.

“We are immensely proud of what we have produced with CMW, Posterscope and all of our supporting retailers,” said Chris Askew, director of fundraising at Breakthrough Breast Cancer. “This fantastic combined energy and enthusiasm will help us raise the vital funds we need to continue Breakthrough Breast Cancer’s life-saving work.”

Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend Nina Hyde died of breast cancer. To date it has raised over £10.5m to help Breakthrough Breast Cancer in research, campaigning and education work.

(Image copyright - Claudia Schiffer photographed by Mario Testino)

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