Marie Curie drops the words 'Cancer Care' from name

25 Nov 2014 News

Marie Curie has dropped the words ‘Cancer Care’ from its name in the lead-up to a rebrand of the care charity.

Marie Curie has dropped the words ‘Cancer Care’ from its name in the lead-up to a rebrand at the care charity.

Documents filed with Companies House earlier this month say the charity agreed the special resolution to change its name to Marie Curie at its annual general meeting on 2 October.

A spokesman for the charity was not able to say when the name change would be applied to Marie Curie’s website and other materials.

But the words 'Cancer Care' have already been dropped from the charity's logo on social media.

“Marie Curie cares for people with all terminal illnesses including cancer patients – to better reflect this we plan in future to be known as Marie Curie,” the spokesman said.

Marie Curie confirmed it was in the process of rebranding in April, but said it was too soon to put a timeframe on the launch of its new visual identity.

The charity announced this month that it was merging its marketing, fundraising, communications and policy and public affairs department to create a new directorate.

It has appointed Jude Bridge, former global brand director at Mothercare, who has worked on major brand campaigns in the private and charity sectors, including Save the Children’s No Child Born to Die, to lead the department.