JustGiving Twitter donations grow by 70 per cent in a year

24 Jan 2014 News

The number of donations to JustGiving driven from Twitter have increased by 70 per cent since 2012.

The number of donations to JustGiving driven from Twitter have increased by 70 per cent since 2012.

JustGiving credits the sharp rise in donations driven from Twitter to the increased integration of its site with social media and  the growing influence of Twitter.

Twitter donors are more generous than those prompted by other social media. The average donation to JustGiving from a Twitter prompt is £22, compared to an average donation of £19 driven from Facebook.

Some 100,000 donors made charitable donations after clicking on links through Twitter last year, totalling £2.5m. This is a rise of 70 per cent from the year previous and 448 per cent since 2011.

Traffic from Twitter to the JustGiving platform also increased by 80 per cent last year from the previous years, with donations predominantly made on the move. The majority of traffic from to JustGiving from Twitter comes from mobile devices (57 per cent) followed by desktop visits, which account for a third of traffic, and tablets (12 per cent).     
 
Jonathan Waddingham, product manager at JustGiving, said: “Social media has changed the way we communicate, but this data shows that the way givers connect with the causes they care about continues to evolve. 

"What’s striking in this data is that Twitter is driving such a huge volume of mobile donations - which is why it’s so important that we offer supporters a totally seamless mobile experience.”

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