The Institute of Fundraising has announced a requirement that all fundraising communications carry clear opt-out messages as part of two changes to the Code of Fundraising Practice.

The requirements are part of a raft of changes originally announced by the IoF in September in response to the Fundraising Standards Board's interim report into fundraising practice in June. The changes have been phased in throughout November and December.

The two new requirements being implemented mean that all future fundraising communications will be required to carry a “clear message explaining how donors can easily ‘opt-out’" and ensure that all printed communications carry a minimum size 10 font.

The two new requirements apply to codes 5.2 – Fundraising Communications and Techniques and to 6.6 - Direct Marketing and are written out below:

• Minimum font sizes have been introduced for all permission statements on all printed communications (including newspaper adverts and direct mail)
• Every addressed fundraising communication will be required to carry a clear message explaining how donors can easily ‘opt-out’ of receiving future communications

The code changes were announced in an email sent by the IoF to its members yesterday. Also available to read in full on the Institute of Fundraising's website.