The Give More campaign has officially launched today with a sofa tour of cities across the UK.

The effort is the brainchild of Pears Foundation founder and philanthropist Trevor Pears, and asks that people commit to giving more “money, energy and time” to charities over the next 12 months.

To coincide with the launch, the Give More campaign has released research, carried out by YouGov, into the public’s giving patterns.

It finds that 62 per cent of UK adults have given time, money or energy to causes they care about in the last 6 months. Further 26 per cent say they could give more to good causes than they currently do. And the causes that people care most deeply about are children and young people (16 per cent), health (16 per cent) and animals (11 per cent).

Give More has used the results of the research to create a Giving Nations map which illustrates the UK wide causes the public cares about and our giving on a national, regional and local level. For more information go to www.givemore.org.uk.

It is also rolling out a sofa tour of cities across the UK where the general public will be encouraged to talk about the causes they care about and make their own pledge to give more to those causes. The sofa tour will be launching in Belfast, Cardiff, Glasgow and London on 26 April and rolling out to Aberdeen, Birmingham, Bristol, Manchester, Newcastle, Norwich, Sheffield and Southampton across May. 

The tours will be based in shopping centres where people will be encouraged to sign up to give more. The pledges will be placed on the Give More website.