The Funding Commission has proposed a £10m ‘Big Ask’ campaign to bolster fundraising and promote the work of civil society organisations.
The suggestion is one of a raft of recommendations the Funding Commission will release in December designed to increase giving and secure the future funding of the sector over the next ten years.
In an article which will appear in next month’s Fundraising and Charity Finance magazines, the Funding Commission’s chair Fiona Ellis (pictured) and Richard Gutch propose that a Big Ask campaign could improve individual giving.
The pair says that the objectives of the campaign, which they suggest would be funded by philanthropists, corporates and “appropriate government support”, would be threefold: improve the quality and effectiveness of fundraising; develop and support innovative ways of asking; promote the importance of the work civil society organisations do.
The campaign would focus on all involved in fundraising, from trustees and chief executives to paid and professional fundraisers.
The Funding Commission proposes that The Big Ask would be run by existing organisations and directed by a small body, likely headed by a philanthropist.
Gutch and Ellis imagine that a Big Ask campaign would also involve developing better mechanisms for evaluating the cost-effectiveness of different fundraising methods. The campaign might also include training for all levels of charity personnel – both paid and voluntary – the support of local fundraising coalitions and publicity around philanthropy itself.
- Read the full article Millions giving more here
