A new Charity Social Media Toolkit has been launched today by Zoe Amar Communications and Skills Platform.

The new toolkit has been launched with contributions and case studies from NCVO, Breast Cancer Care and the Joseph Rowntree Foundation. 

It aims to “provide a grounding not just in fundamentals and tactics but also to share inspirational case studies from across the not for profit sector - without mentioning the Ice Bucket Challenge...”

There are eight chapters covering topics such as strategy, implanting social campaigns, growing networks, analytics and guidance encouraging employees to get behind campaigns.

Megan Griffith Gray, head of digital and communications at NCVO, said in her foreword to the report: "In the wake of the referendum result, the charity sector in the UK faces many challenges. There’s significant potential for economic volatility, leading to cuts to funding and increased demand for services.

"In this kind of climate, charities need to look at strategies and tools that will help them navigate an uncertain period. We can all still achieve our goals if we work smart, be creative and become more agile. Charities need to seek out guidance and advice wherever available."