Armed forces charities the Royal British Legion and Stoll have developed their own brand of table sauces in a commercial fundraising venture launching today.

Forces Sauces, with bottles shaped like soldiers, will be sold in Tesco supermarkets from today. Corporal Ketchup and Brigidier Brown will lead the charge as the first two condiments in the range.

The charities expect the range to be a substantial income generator, tapping into a market that generates almost £200m revenue a year for the condiments sector. Forces Sauces will retail at £2.19 with at least 6p per bottle supporting the charities' beneficiaries. Royalties will be shared equally between the two charities.

The brand is the brainchild of veteran Bob Barrett (pictured, right), who turned to Stoll for support in 2004 after he found himself penniless and homeless. He was provided with accommodation and supported through treatment for cancer after being diagnosed that same year.

Stoll and the Royal British Legion have worked together for many years on an apprenticeship programme that turns veterans into chefs. Subsequent to receiving Stoll’s support, Barrett was inspired to launch the Beef Kitchen, a social enterprise training kitchen for ex-service personnel, in 2005. The kitchen prepares and sells food in mobile catering units with all profits donated back to Stoll. The new sauces range is an extension of the veteran’s determination to give back.

 

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