How much do donors care about your pence-in-the-pound ratio? Exclusive research in Fundraising's April issue provides insight into what donors think - and what they know.
We look into how representing costs in different ways impacts on campaigns, and the impact of propositions which promise '100 per cent' of donations go to the cause.
If you'd like to receive the magazine, call us on 020 7819 1200 or click here.
Also in April's edition:
- Finance and fundraising merge in Scope's social bond launch - an exclusive interview with the people behind the innovative product.
- Plan UK shares learnings from its bold move into Facebook apps.
- RNIB talks about its attempts to launch a national mass participation event.
- Starting out a donor cultivation programme? Our 'How-to' by Tobias Jung is essential reading.
If you'd like to receive the magazine, call us on 020 7819 1200 or click here.
