Debt management charity the Consumer Credit Counselling Service is to change its name to the StepChange Debt Charity next month ahead of a massive marketing campaign that aims to raise awareness of its existence among members of the public and other charities.
CCCS is the UK’s biggest debt reduction charity, helping around 400,000 people each year. But it wants to significantly increase its reach to let more people know that they can go to it for free debt advice, rather than having to approach fee-paying private debt management agencies.
As well as raising awareness among individuals, the charity wants to grow awareness of its services among other civil society groups, in order to strike up partnerships to help people that have accumulated debt because of other problems, such as ill health or disability.
The first step in the marketing campaign is a rebrand, which will launch officially on 5 November with a new website, www.stepchange.org, and a research report. An advertising and public relations campaign will follow next year.
Design agency Coley Porter Bell came up with the rebrand and Brass will implement it across its communications materials. The charity could not divulge the cost of the campaign.