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Controversial campaign puts Peta top of the social media chart

19 Mar 2012 News

Animal rights charity Peta had the most social media mentions in February according to the Gorkana Charity Barometer.

Animal rights charity Peta had the most social media mentions in February according to the Gorkana Charity Barometer.

The animal charity had a total of 52,820 mentions online last month. But the campaign promoting a vegan diet, titled the 'Boyfriend Went vegan and knocked the bottom out of me campaign', was widely criticised by domestic violence charities. It was also involved in a high-profile legal battle with Seaworld that resulted in social media conversations.

In second place was Greenpeace with 48,558 mentions as a result of its Save the Arctic petition. Unicef, which topped both the social and mainstream media charts in January slipped to fourth in the social media table and down to 18 in the mainstream media.

In the mainstream media coverage Age UK came top with a mention in 3,681 articles, as a result of its first country-wide cold weather alert in partnership with the Met Office.

The benchmarking tool analysed 62,617 mainstream coverage mentions and 538,648 social media mentions for 77 UK charities.

Top five mainstream media:

  1. Age UK
  2. Cancer Research UK
  3. Amnesty International
  4. National Trust
  5. British Red Cross


Top five social media:

  1. Peta
  2. Greenpeace
  3. Comic Relief
  4. Unicef
  5. Oxfam

 


 

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