A 50-year old children’s charity has today revealed its new name after its recent exit from its global federation.
SOS Children’s Villages UK, which works to protect children around the world and prevent family separation, has now relaunched as Right to Childhood.
Chief executive Alison Wallace said: “While we are launching a new brand and identity today, the changes we have gone through as a charity go far beyond that.
“Our new name reflects our long-standing commitment to putting children’s experiences at the heart of everything we do, because being separated from family doesn’t just disrupt a childhood, it can have a devastating impact on later life.”
Its rebrand was led by Studio Texture and Brand Dufour, and took eight months to complete.
The charity announced in March this year that it had made a “values-led” decision to leave the SOS Children’s Villages Federation.
At the time, Wallace told Civil Society: “We haven’t really aligned with the federation as a whole, and some members of the federation at that level, for some time.”
Since the charity became independent, it has ended child sponsorships, changed the number of programmes it supports, and developed new safeguarding and due diligence processes, it said.
Independent Age rebrands
Separately, Independent Age, which supports older people facing financial hardship, and changed its branding and announced a new strategy for 2027– 2030.
Chief executive Joanna Elson said: “Over the past three years since our refocus, we have learned a huge amount about what works for older people experiencing financial hardship.
“We have learned the importance of listening to people and understanding the reality of their lives, providing practical support that makes a tangible difference, and helping people access the money and support they are entitled to.
“But it is also clear that we cannot advise our way out of a systemic problem. If systems are too difficult to navigate, support is insufficient or essential costs remain unaffordable, individual advice can only go so far.
“That’s where our campaigning for change plays a vital role. All of this learning is shaping our next strategy and is reflected in the new bold, assertive and uncompromising brand.”
