A Cancer Research UK charity shop has come up with a novel way of attracting attention to its window display.

Earlier this month it experimented for a day with a live mannequin, a role taken by 21-year-old Natalie Cox.

The shop employee spent the day literally in the shop window, beckoning customers inside and demonstrating some of the products on offer.

Cox said: “It’s certainly not a normal day at work for me but I think it will be worthwhile.”

Shop manager Jackie Eeels, added: “We do this type of thing every couple of months to try and boost sales.

“You have to try and do something a bit different and we thought this would draw people’s attention as they were walking by.”