Facial disfigurement charity Changing Faces has unveiled a new website and logo as part of a rebrand to help expand the charity’s reach.
The charity, which exists to help people with a disfigurement to live the life they want, said the rebrand cost around £40,000. More than half of this came from unrestricted funding from L’Oreal UK and the Santander Foundation. The charity also received pro-bono support from BT.
The charity’s chief executive, Dr James Partridge, said that although the logo, website, publications and social media channels have changed, the bigger change is in the way the charity talks about the work it does.
He said: “We want to reflect the positivity that our work as caring campaigners creates: change for the people we help directly, and change in society as we create a movement for face equality.”
The butterfly logo has been picked by the charity “because around the world, people see the butterfly as symbolising endurance, change, hope and life”.
“We think this makes it a brilliant representation of what we do. Our butterfly is distinctive and asymmetrical because our community looks distinctive and asymmetrical, and unashamedly so,” said Partridge.
The charity, which had an income of £1.6m in the last financial year, spent more than a year working with staff, clients, volunteers, trustees and other key stakeholders to “develop a new brand that speaks to the change they see”.
It said that at the heart of the new brand is the charity’s new vision: “to create an enlightened society that fully accepts and values people who have a disfigurement.”
Partridge said: “As we approach Changing Faces’ 25th birthday in 2017, it’s important that we are reaching as many people as possible. Our ambition is for the face equality campaign to become a movement for change, and our new brand readies us to reach out to new audiences and further our campaign.”
Chair of Changing Faces, David Clayton, said: “We are caring campaigners, and at the heart of our new brand are the people we care and campaign for. On our website, publications and social media channels, we have beautiful, positive images of Changing Faces champions living life to the full – powerfully demonstrating the change that we can create. I am very excited about our new brand and look forward to seeing it develop.”
