The 183-year-old Printers’ Charitable Corporation has rebranded as the Printing Charity.

The new name reflects the charity’s desire to appeal to a wider group of people and their dependents in today’s printing, publishing, graphic arts and allied trades, but without losing its relevance to those in traditional printing and publishing.

The charity’s rebrand was held by the charity’s president, Michael Johnson, at 11 Downing Street.

Johnson, said: “We know it’s a very difficult time for many in the sectors we support and the rebranding is key to our strategic objective of ensuring more people benefit from our services. The word ‘printing’ in our new name is not only more inclusive, but also builds on our heritage of supporting people in printing and the allied trades since 1827.”

The new logo, designed by Manor Creative, incorporates the four CMYK printing blocks used in the colour printing process. Each of the printing blocks represents one of the charity’s four key services: Homes, Helps, Links and Futures.