Pop icon Beyoncé is rallying her legions of fans in support of the Prince’s Trust, asking ticketholders to make a donation to the charity for a chance to win an upgraded seat at her UK tour.

The ‘Crazy in Love’ singer is touring the UK through February and March and has asked fans to participate in her #BeyGood campaign. The campaign, which she has run in each country she has toured for her Mrs Carter World Tour, asks fans to donate to a selected charity in return for a sticker at a given concert. Concert goers wearing the stickers may be selected to be upgraded to a VIP seat.

In the UK, Beyoncé has selected her long-time charity partner the Prince’s Trust to benefit from #BeyGood. The singer’s fans can donate £3 to the Prince’s Trust either online or by text, and – showing proof of the donation on entry to one of her concerts – will receive a sticker making them eligible for the upgrade.

Among other concerts in the UK, the American pop star is performing eight sold-out nights at the London O2, which has a capacity of up to 20,000.

Beyoncé said: “As a young child I was blessed to have the support of my family who encouraged me to reach for my goals.  So many young people don’t have this.  I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”

Beyoncé has been an ambassador for the Prince’s Trust for ten years. A spokeswoman for the charity said that it does not have any estimates for how much the campaign will raise.