ActionAid is looking for an agency partner to secure new donors via digital channels in an effort that will cost the charity £1.1m.

The charity has put the call out today for digital agencies to tender for the two-year account, which will see the successful agency create and test strategies in 2011 and help roll them out in 2012, to coincide with the launch of ActionAid’s next five-year strategy.

The £1.1m price tag reflects the fact that it will be the first time ActionAid will bring together all of its digital acquisition efforts under one umbrella campaign.

Agencies are invited to submit a tender document at the first stage deadline on 15 October. The charity will also host an ‘open day’ for agencies to come in and ask questions about the account.

Any interested agencies should contact Andrew Robinson on 020 3122 0629 or [email protected].