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Fundraising First Thing: how fundraising and communications meet to build robust brands in a hostile world

19 March 2019

Interactive breakfast seminars which provide a unique forum for open debate and an opportunity to connect with your peers.

This event will focus on Crisis Comms - how can charities prepare for when the next scandal hits?

This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%.


19 March 2019

  • 9.00AM - 9.20AM
    Morning coffee and informal networking
    Morning coffee and informal networking
  • 9.20AM - 9.30AM
    Chair's welcome
    Stephen Cotterill, editor, Fundraising Magazine
  • 9.30AM - 10.00AM
    Managing partnerships in a fast-changing world
    The world is changing fast, and the news agenda shifts with it. What can feel like a safe partnership today can become toxic overnight. As charities fundraise from the public, reputation is key. How much can we really prepare? 

    CARE International works with a diverse portfolio of funders from government to trusts, individuals and large corporations. We will look at how CARE International:
    • Makes a decision before agreeing to a partnership or donation
    • How we react when issues arise
    • How we adapt to surprises
    Shabby Amini, fundraising, partnerships & communications director, CARE International (UK)

    Hannah Richards, head of communications, CARE International (UK)
  • 10.00AM - 10.30AM
    Hands up – we’re not perfect
    • CLIC  Sargent has made a conscience decision to make transparency core to its external positioning – what we’ve done and supporter reaction 
    • Why we’re consciously pushing transparency and being honest about KPIs and what they illustrate and why common charity / fundraising measures are not a true illustration of impact 
    • Strategic planning that encourages failure 

    Adam Petrie, assistant director brand & strategic communications, CLIC Sargent

  • 10.30AM - 11.00AM
    Coffee and networking break
    Coffee and networking break
  • 11.00AM - 11.30AM
    Building organisational and brand resilience
    • Optimising organisational preparedness
    • Developing strong symbiotic relationships between communications and fundraising teams
    • Anticipating where challenges may come from
    • Aligning charitable purpose with organisational practice

    Adeela Warley, chief executive, Charity Comms
    Richard Bowyer, director of marketing and public fundraising, Great Ormond Street Hospital
    Kathryn Holloway, head of individual giving & supporter care, Friends of the Earth


  • Shabby Amini

    Executive Director - Fundraising, Partnerships and Communications , CARE International

    Shabnam has been communicating to consumer audiences since 2001 with experience in the private and not-for-profit sectors, from well-known financial institutions to a high street delivery pizza chain, as well as small local charities offering health and community services for those living with HIV. Since 2005 she has acquired and developed individual supporters through a variety of channels, from TV advertising to digital and press for development charities. She is passionate about making humanitarian and international development accessible to large audiences through the power of storytelling, compelling imagery and simple messaging.

  • Richard Bowyer

    Director of marketing and public fundraising , Great Ormond Street Hospital

    Richard joined GOSH Charity in 2014 and is responsible for individual giving, retail, community fundraising, digital engagement and brand marketing. He also provides advice to the hospital on marketing issues, such as development of their International and Private Patient Service or digital communication with the patient and family community. 

    His previous roles include Head of Brand Strategy at BT Group plc where he developed the marketing plan for BT's London 2012 sponsorship programme. Before this he held a variety of marketing planning and research roles in the private and public sectors, including seven years working in public health communication roles at the Department of Health and Central Office of Information. Here he worked on major health improvement campaigns, such as Change4Life (anti-obesity) and Getting Off Cigarettes (anti-tobacco). 

  • Hannah Richards

    Head of communications , CARE International (UK)

    Hannah is a communications expert with a passion for people and for sharing human experiences through storytelling. Over the last 20 years Hannah has worked at human rights and international development NGOs like Amnesty International, Christian Aid and Raleigh International. She has honed skills in building and developing trust and confidence in the impact these charities can make on the lives of the poorest and most marginalised. 

  • Kathryn Holloway

    Head of individual giving & supporter care , Friends of the Earth

    Kathryn started her charity sector career in 2005, processing donations and responding to supporter enquiries at a small animal rights organisation, then became responsible for all supporter care, database management and direct marketing activity.

    She joined Friends of the Earth in 2010 as an Individual Giving Officer and now heads up the Individual Giving and Supporter Care teams, responsible for leading efforts to maximise income through engaging fundraising methods and a fantastic supporter experience. 

  • Adam Petrie

    Associate director of brand & strategic communications , CLIC Sargent

    Adam is Associate Director of Brand and Marketing Communications at CLIC Sargent, a charity helping to stop cancer destroying young lives. His remit is to immerse CLIC Sargent’s bold, brave and transparent brand across all aspects of the charity in order to help our people truly live the brand and communicate better with the outside world. Prior to his current role, Adam was Director of Comms and Marketing at Shooting Star Children’s Hospices, where he led an award-winning rebrand which tackled deep-rooted misconceptions associated with children’s hospices. This was centred around the creation of a group of fingerprint characters called The Friendlies, which demonstrate both the fun and sensitive nature of children’s hospices. Adam’s experience also includes working in a media capacity at major sporting events culminating in two years at London 2012, where he helped to set up and deliver the official Olympic and Paralympic News Service.

  • Adeela Warley


    Adeela joins CharityComms from environment charity Friends of the Earth where most recently she was head of communications and supporter experience. In her new role she is keen for charities to explain what they do, to be accountable for how they manage their money and show the positive difference they make to people’s lives. Adeela has a deep personal commitment to the highest standards in integrated communications alongside a belief that we can all learn from each other as we strive to be the best we can be as professionals and for our causes


"Very inspiring speakers."
Leoni Padilla, Sue Ryder

"Excellent choice of speakers, great mix of attendees. Very timely subject matter."
Gemma Leary, Friends of the Elderly

"Inspiring! A really great mix of experience from the sector."
James Togut, RNIB

"Really inspiring speakers, lots of enthusiasm and energy early in the morning."
Emily Pond, Breast Cancer Now  

"Really enjoyed the learning, a very interesting and diverse group of attendees."
Russell Winch, Zoological Society of London

"Fantastic, engaging and accessible speakers."
Emma Watts, Citizenship Foundation

"Really interesting thoughts on social media, especially in thinking outside of the box in terms of channels."
Liz Burns, Vitalise

"Excellent debate, pitch, tone, timing and engagement. Brilliant topic as well."
Stuart Davie, Paintings in Hospitals

"Great speakers and a very worthwhile conversation."
Mark Wilson, Leukaemia & Lymphoma Research

"Really insightful and enjoyable session, thanks to the content of both presenters."
Sayara Muthuveloe, Urology Foundation

"Great speakers."
Dhivya O’Connor, The Prince’s Teaching Institute

"Great speakers, candid and honest."
Thomas Walshaw, Paintings in Hospitals 

"Both great speakers with lots of experience and lots of examples." 
Sonya Trivedy, Terrence Higgins Trust

"Really thought-provoking seminar with tangible ideas that I can take back to my charity."
Adam Overlander-Kaye, Movement for Reform Judaism

"An inspiring session, going back full of ideas and energised."
Catherine Bosworth, Stonewall 


Early bird by 22 February

Standard fee (after 22 February)  

*All prices exc VAT  This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%


106-109 Saffron Hill

Location map and further information 


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