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Fundraising First Thing - How to make your event stand out in a crowded marketplace

19 November 2019

Interactive breakfast seminars which provide a unique forum for open debate and an opportunity to connect with your peers.

After years of growth, income levels at some of the biggest and most established mass participation events are now starting drop. A saturated market and changes in donor behaviour are proving a challenge. How can charities make their events stand out in the crowd? 

This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%.  


19 November 2019

  • 9.00AM - 9.20AM
    Event opens - coffee and networking
    Event opens - coffee and networking
  • 9.20AM - 9.30AM
    Chair's welcome
    Chair's welcome
  • 9.30AM - 10.00AM
    Successes and challenges of bespoke events

    Despite the inclement environment, EAAA is having continued success with a range of bespoke challenge events including Only the Brave obstacle event which has been running for 5 years and has bucked the trend of declining income. This year EAAA launched a new trekking event. Events fundraiser Leanne Kershaw will offer insight into the charity's successes and also examine why some events didn't go so well.

    Speaker: Leanne Kershaw, events fundraiser at East Anglia Air Ambulance

  • 10.00AM - 10.30AM
    How to advertise and market your event

    Coming up with the idea for your mass participation event is one thing - getting people to sign up for it is another. How in a crowded market can you reach the most people? How can you cast your net beyond your warm supporters? Drawing on their own experience marketing and promoting events, Clare Spight and Russell Davies of Skyline Events will discuss how to get your event noticed and get the maximum impact for your budget.

    Speakers: Operations director Clare Spight and manager (charity team) Russell Davies, Skyline Events

  • 10.30AM - 11.00AM
    Coffee and networking
    Coffee and networking
  • 11.00AM - 11.30AM
    Community fundraising at GOSH

    GOSH has had a robust and successful community fundraising programme for many years. Head of community fundraising at GOSH Children's Charity will talk about how they were developed and the impact on income at the charity.

    Speaker: Head of community fundraising at GOSH Children's Charity


Early bird by 18 October

Standard fee (after 18 October)  
£60*   *All prices exc VAT 

This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15% 


"Very inspiring speakers."
Leoni Padilla, Sue Ryder

"Excellent choice of speakers, great mix of attendees. Very timely subject matter."
Gemma Leary, Friends of the Elderly

"Inspiring! A really great mix of experience from the sector."
James Togut, RNIB

"Really inspiring speakers, lots of enthusiasm and energy early in the morning."
Emily Pond, Breast Cancer Now  

"Really enjoyed the learning, a very interesting and diverse group of attendees."
Russell Winch, Zoological Society of London

"Fantastic, engaging and accessible speakers."
Emma Watts, Citizenship Foundation

"Really interesting thoughts on social media, especially in thinking outside of the box in terms of channels."
Liz Burns, Vitalise

"Excellent debate, pitch, tone, timing and engagement. Brilliant topic as well."
Stuart Davie, Paintings in Hospitals

"Great speakers and a very worthwhile conversation."
Mark Wilson, Leukaemia & Lymphoma Research

"Really insightful and enjoyable session, thanks to the content of both presenters."
Sayara Muthuveloe, Urology Foundation

"Great speakers."
Dhivya O’Connor, The Prince’s Teaching Institute

"Great speakers, candid and honest."
Thomas Walshaw, Paintings in Hospitals 

"Both great speakers with lots of experience and lots of examples." 
Sonya Trivedy, Terrence Higgins Trust

"Really thought-provoking seminar with tangible ideas that I can take back to my charity."
Adam Overlander-Kaye, Movement for Reform Judaism

"An inspiring session, going back full of ideas and energised."
Catherine Bosworth, Stonewall 


41 Portland Place
1B 1QH


Terms & Conditions

Please note that speakers and topics were confirmed at the time of publishing, however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such Civil Society Media Ltd reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible. Substitution and cancellation policy: On receipt of your booking form, your place is confirmed. Delegate substitutions are allowed. Refunds on cancellations will only be issued (less a 15% administration charge) up to and including 14 days prior to the event. Refunds will not be issued after this date. Confirmation of cancellations MUST be in writing and sent or faxed to Civil Society Media at 15 Prescott Place, London, SW4 6BS 020 7819 1200 (fax: 020 7819 1210). 

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