After years of growth, income levels at some of the biggest and most established mass participation events are now starting drop. A saturated market and changes in donor behaviour are proving a challenge. How can charities make their events stand out in the crowd?
This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%.
19 November 2019
9.00AM - 9.20AMEvent opens - coffee and networkingEvent opens - coffee and networking
9.20AM - 9.30AMChair's welcomeChair's welcome
9.30AM - 10.00AMSuccesses and challenges of bespoke events
Despite the inclement environment, EAAA is having continued success with a range of bespoke challenge events including Only the Brave obstacle event which has been running for 5 years and has bucked the trend of declining income. This year EAAA launched a new trekking event. Events fundraiser Leanne Kershaw will offer insight into the charity's successes and also examine why some events didn't go so well.
Speaker: Leanne Kershaw, events fundraiser at East Anglia Air Ambulance
10.00AM - 10.30AMHow to advertise and market your event
Coming up with the idea for your mass participation event is one thing - getting people to sign up for it is another. How in a crowded market can you reach the most people? How can you cast your net beyond your warm supporters? Drawing on their own experience marketing and promoting events, Clare Spight and Russell Davies of Skyline Events will discuss how to get your event noticed and get the maximum impact for your budget.
Speakers: Operations director Clare Spight and manager (charity team) Russell Davies, Skyline Events
10.30AM - 11.00AMCoffee and networkingCoffee and networking
11.00AM - 11.30AMCommunity fundraising at GOSH
GOSH has had a robust and successful community fundraising programme for many years. Head of community fundraising at GOSH Children's Charity will talk about how they were developed and the impact on income at the charity.
Speaker: Head of community fundraising at GOSH Children's Charity
Early bird by 18 October
Standard fee (after 18 October)
£60* *All prices exc VAT
This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%
"Very inspiring speakers."
Leoni Padilla, Sue Ryder
"Excellent choice of speakers, great mix of attendees. Very timely subject matter."
Gemma Leary, Friends of the Elderly
"Inspiring! A really great mix of experience from the sector."
James Togut, RNIB
"Really inspiring speakers, lots of enthusiasm and energy early in the morning."
Emily Pond, Breast Cancer Now
"Really enjoyed the learning, a very interesting and diverse group of attendees."
Russell Winch, Zoological Society of London
"Fantastic, engaging and accessible speakers."
Emma Watts, Citizenship Foundation
"Really interesting thoughts on social media, especially in thinking outside of the box in terms of channels."
Liz Burns, Vitalise
"Excellent debate, pitch, tone, timing and engagement. Brilliant topic as well."
Stuart Davie, Paintings in Hospitals
"Great speakers and a very worthwhile conversation."
Mark Wilson, Leukaemia & Lymphoma Research
"Really insightful and enjoyable session, thanks to the content of both presenters."
Sayara Muthuveloe, Urology Foundation
Dhivya O’Connor, The Prince’s Teaching Institute
"Great speakers, candid and honest."
Thomas Walshaw, Paintings in Hospitals
"Both great speakers with lots of experience and lots of examples."
Sonya Trivedy, Terrence Higgins Trust
"Really thought-provoking seminar with tangible ideas that I can take back to my charity."
Adam Overlander-Kaye, Movement for Reform Judaism
"An inspiring session, going back full of ideas and energised."
Catherine Bosworth, Stonewall