Research commissioned by the Institute of Fundraising has shown that donations to good causes have not been negatively affected by the safeguarding scandals at Oxfam or the Presidents Club.
Writing in an exclusive blog for Civil Society News, Daniel Fluskey, head of policy and external affairs at the Institute of Fundraising, said that initial figures from corporate partners of the fundraising membership body show that “regular giving donations through direct debits seem to be consistent, even marginally better” than they were at the same time last year, despite recent negative press.
The IoF used data from fundraising services company Rapidata, digital giving platform JustGiving, face-to-face fundraising agency Home Fundraising and the Charities Aid Foundation. None of the data from these various sources show any discernible fall in donations as a direct result of safeguarding issues.
The Rapidata figures show that direct debit cancellations for February 2018 was just 2.22 per cent, down from 2.78 per cent for the same period last year.
JustGiving said that donations through their site for February were up “5 per cent compared to last year,” while Home Fundraising reported that “their sign up rate for door-to-door in February 2018 was commensurate to February 2017” and also saw a “steady increase in March” of this year.
The IoF also said that CAF’s monthly tracker of public trust in charities show that “trust in charities in February 2018 were consistent with previous months”.
Recent data from nfpSynergy did show a dip in public trust, however this was more specifically for international aid charities rather than charities in general.
Fluskey said: “From the information we’re seeing so far, it’s not doom and gloom for charity donations. Great fundraising is happening and people are continuing to give – as long as we have the former, we’ll always get the latter.”
Fluskey’s blog can be read in full here.
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