Charity Technology Breakfast Series: User Experience - Building a clear donor journey

18 June 2020 London

Interactive breakfast seminars which provide a unique forum for open debate and an opportunity to connect with your peers.

We are delighted to announce the return of our Charity Technology Breakfast Briefings for 2020, a series of morning events which tackle the key issues facing charity IT leaders. 

This event is designed to provide space for charities to debate with other charities. As a result there are no corporate services and we will withdraw places booked on by non-charity delegates. We will issue a refund minus an administration fee of 15%.


31 March 2020

  • 9.00AM - 9.25AM
    Morning coffee and networking
  • 9.25AM - 9.30AM
    Welcome address - Tristan Blythe, editor, Charity Finance
  • 9.30AM - 10.00AM
    Identifying key criteria for successful user-experience (UX)

    In this session, Nathan will explore the importance of consolidating a toolkit of techniques for best in class UX. You will learn how to implement a test and learn approach that monitors the customer journey and facilitates ongoing improvement.

    Nathan Baranowski, managing director, OJO Solutions

  • 10.00AM - 10.30AM
    Implementing quantitative criteria to measure the success of the donor journey

    In this case study World Vision will share their experience in effectively segmenting the audience and developing richer profiling. Effectively tracking the donor journey can deliver insights into developing a cutting-edge user experience. Hear in-depth details about the most innovative and progressive techniques to improve UX including setting qualitative and quantitative benchmarks. 

    Martin Campbell, chief information officer, World Vision

  • 10.30AM - 11.00AM
    Networking and refreshment break
  • 11.00AM - 11.30AM
    Case Study: Gamifying our service to engage supporters

    In this case study Wiltshire Air Ambulance will share their experience of gamifying their donor and supporter experience to engage a new supporter base on and offline across Wiltshire.  The audience will hear about their journey from a broken website to one that focused on revenue generation to building a game to bring the world of WAA to life and how it has changed the way they have conversations at events.

    Adam Baker, marketing and communications manager, Wiltshire Air Ambulance

  • 11.30AM - 12.00PM
    Q&A with speakers
  • 12.00PM - 12.10PM
    Chair’s closing remarks


Sponsored by:



41 Portland Place
W1B 1QH 



Early bird by 28 February
Standard fee (after 28 February)
*All prices exc VAT. This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%

Terms & Conditions

Please note that speakers and topics were confirmed at the time of publishing, however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/ or topics. As such Civil Society Media Ltd reserves the right to alter or modify the advertised speakers and/ or topics if necessary. Any substituions or alterations will be updated on our web page as soon as possible. 

Substitution and cancellation policy: On receipt of your booking form, your place is confirmed. Delegate substitutions are allowed. Refunds on cancellations will only be issued (less a 15% administration charge) up to and including 14 days prior to the event. Refunds will not be issued after this date. Confirmation of cancellations MUST be in writing and sent or faxed to Civil Society Media at 15 Prescott Place, London, SW4 6BS 020 7819 1200 (fax: 020 7819 1210)

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