Charity Investment Conference 2012
15 Oct 2012
Steve Andrews is chairman and managing director of Whitewater, which merged with the Direct Marketing Group in 2007 under the Whitewater name. The organisation provides a range of services to the sector bringing fundraisers and donors closer together via direct marketing.
Prior to the merger Steve was also director of charity marketing at DMG.
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The gap between how inspiring charities’ work can be, and how inspired donors are by their communication from charities, can be huge. Steve Andrews discusses the importance of pure, unadulterated feedback and how the Glass Workshop will be a real-time case study in donor communication.
Confidence in the sector is beginning to fall. Donors are more cynical than ever when it comes to trusting charities to spend their cash effectively. Is there anything fundraisers can do about it? Steve Andrews asks the question
They gave us the hippy movement, disco, equal rights and the campaign for nuclear disarmament. Will they also leave charities a legacy? Becky Slack looks at the potential baby boomers hold for fundraisers.
It is not an unusual sight at a conference for agencies to bend over backwards to promote their clients or impress potential new ones. But at this year's Institute of Fundraising National Convention, Cascaid's Alan Clayton took it one step further.
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15 Oct 2012
15 Oct 2012
15 Oct 2012
19 Nov 2012