Charity Investment Conference 2012
15 Oct 2012
Sean Triner is co-founder and director of Pareto Fundraising in Australia. He’s been fundraising at all levels since 1991, from street collecting and organising local events to running multi-million pound direct dialogue and event programmes. Among the achievements of his early career, Sean was a pioneer of face-to-face fundraising, as well as the use of data-driven hyper-personalisation in direct marketing.
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Last week, in the wake of the Haiti tragedy, I talked about how I felt that non-emergency charities should continue doing what they were already doing.
When was the last time you took stock of every touchpoint you had with your supporters? I saw a really good blog recently about the fact that fundraising has not really changed over the past 120 years. It's true and while I am an advocate of doing things that work, I ften see lots of stuff that is downright dull. Crusty and old.
How often do fundraisers use their database to inform fundraising strategy? Probably not often enough, suggests Sean Triner.
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15 Oct 2012
15 Oct 2012
15 Oct 2012
19 Nov 2012