Roger Lawson

Roger Lawson is director of strategy and planning at the marketing agency Cascaid. Previously, he spent five years as head of consumer fundraising at WWF where he introduced the concept of supporter journeys for the first time.

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In-depth

How to keep your donors

Fundraising | Roger Lawson
13 Mar 2008

Recruiting donors can be expensive so you need to ensure that once you've got them, you can keep them. Some of the sector's most experienced fundraisers share their views on how to do this effectively.

In-depth

The 360° supporter

Fundraising | Roger Lawson
1 Jan 2008

Tags: Major donors | Communications | Communications technology

If we are to rise to the challenge of integrated supporter relationships, we also need to address the inadequacies of our data, says Roger Lawson.

News

RSPB to undergo brand 'stretch' in bid to strengthen its market position

Fundraising | 1 Oct 2007

Tags: Advertising | Communications

The Royal Society for the Protection of Birds is to complete a 'brand stretching' exercise in an attempt to raise its public profile after research highlighted a lack of awareness about its work