Charity Investment Conference 2012
15 Oct 2012
Peter O'Hara
Peter O’Hara, managing director of Workplace Giving UK, has been working in employee fundraising since 1999. He set up Workplace Giving UK in 2004 and set up and funded the Geared for Giving Campaign in 2008. O’Hara has been fundraising on a personal level since childhood.
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Research which claimed payroll giving has fallen is 'deceptive', says Peter O'Hara. The truth is it's increased by £2m.
The young, trendy staff at Asos.com didn’t have much time for giving until a cheeky campaign playing on the ‘fanciability’ of philanthropy changed things. Peter O’Hara recounts the campaign and explains how charities can communicate with younger corporate audiences.
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