Nick  Mason

Nick Mason

Head of fundraising strategy & development, RNIB

Nick heads Fundraising Strategy & Development at RNIB, with responsibility for strategy & planning, insight, information management, innovation and database management. During the most recent strategy iteration, he successfully developed and led the case for a doubling in fundraising investment, and under his stewardship the data insight function at RNIB has won multiple awards.

He joined RNIB after a decade in fundraising, both client and agency side, with particular expertise in strategy, data-driven marketing and analytics. He has a BA in Economics from Oxford University, postgraduate diploma in Charity Management from Cass Business School, is a Fellow of the RSA, and teaches the fundraising practice class at London Southbank University.

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The problems with ROI and the need for new rules

Are you having tough conversations with colleagues in finance to secure investment in fundraising? Or has finance already won and you’re putting short-term targets over long-term strategy? By Jenna Pudelek.  

Grasping the intangibles.

There is much to measure in fundraising and of course it is vital that donors’ money is spent as efficiently as possible, and invested in the right campaigns. But are fundraisers measuring the right things? Jenna Pudelek reports.

How RNIB came up with a recent fundraising campaign

Looking for a signature event, RNIB turned to its most popular service: reading. Nick Mason describes the process – and pay-offs – of creating a national community fundraising event from scratch.

Latest movers 14 January 2011

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