29 Oct 2013
Michael Naidu has worked in the sector for over ten years and was most recently head of donor marketing at Mencap, a position he left in 2012 amid a restructure. Between 2008 and December 2011 he was acting chair of the PFRA.
Naidu is interested in exploring the opportunity for small and local charties to use the current climate of Big Society and
localism to increase income received from individual giving.
He won the PF Professional Fundraiser of the Year Award 2008.
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The Public Fundraising Regulatory Association is to stop promoting and defending face-to-face as a fundraising method, leaving charities to stand up for the technique themselves.
Door-to-door fundraising has bounced back with a vengeance after a slump in donor recruitment in 2009/10, but overall recruitment via face-to-face fundraising remains slightly lower than the record highs of three years ago.
Paul Amadi, director of fundraising at the NSPCC, has suggested that the number of regulatory and representative bodies in the charity sector is cumbersome and expensive, and called for the sector bodies to consider merging.
I don't think that the FRSB or the PFRA should be part of the IoF. But then I don't think the Institute ever gave a rationale for why they sent them off to be seperate in the first place. Maybe if we understood that, we could understand why Paul thinks it would be a good idea to have them back.
Face-to-face fundraising has borne the brunt of the media spotlight, but the sector needs to wake up to the potential powder keg lying in telephone fundraising, says Michael Naidu.
The Public Fundraising Regulatory Association board will consider a motion to provide more advice and information about face-to-face complaints to members following a suggestion at its AGM.
Face-to-face fundraisers signed up 15 per cent fewer donors in the last financial year, according to figures released by the Public Fundraising Regulatory Association today.