29 Oct 2013
Michael Naidu has worked in the sector for over ten years and was most recently head of donor marketing at Mencap, a position he left in 2012 amid a restructure. Between 2008 and December 2011 he was acting chair of the PFRA.
Naidu is interested in exploring the opportunity for small and local charties to use the current climate of Big Society and
localism to increase income received from individual giving.
He won the PF Professional Fundraiser of the Year Award 2008.
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The Institute of Fundraising’s upcoming meeting on face-to-face fundraising is long overdue and the absence of the PFRA may make it a more productive endeavour, says former PFRA chair Michael Naidu.
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I don't think that the FRSB or the PFRA should be part of the IoF. But then I don't think the Institute ever gave a rationale for why they sent them off to be seperate in the first place. Maybe if we understood that, we could understand why Paul thinks it would be a good idea to have them back.
After staying out of the face-to-face fundraising market for a while, Mencap returned to the street late last year. With internal buy-in to secure and fundraisers to motivate during some of the worst snow-storms in memory, Michael Naidu explains how the charity pulled off a really rather successful campaign.
The decision of a Leicestershire council to potentially limit house-to-house collections to campaigns which return at least 70 per cent of income to charity has been praised by the Charity Retail Association but treated with caution by the Institute of Fundraising.