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Aiming for the treble - Prostate Cancer Charity plans to expand
Fundraising |
9 Apr 2009
Mark Bishop
Mark Bishop is head of corporate fundraising at Leonard Cheshire where the charity has experienced 800 per cent growth in corporate income over three years. Prior to his fundraising career, he worked in the corporate sector for organisations including Sky and HarperCollins Publishers.
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In times of recession, it is perhaps ambitious to launch a five year fundraising strategy aimed at tripling income for the second time in a decade, but the Prostate Cancer Charity is doing just that. “Just one redundancy for me would be too many,” says chief executive of the Prostate Cancer Charity John Neate.
Later this year one disabled business person will be handed a cheque for £50,000 from Sir Stelios, founder of easyJet. Mark Bishop explains how Leonard Cheshire came to be the charity partner at the centre of the initiative.
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