Libby Scott
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Libby Scott

Libby Scott is a digital direct marketing officer at Unicef UK, which she joined in 2005 after working in direct marketing and financial services.

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Making online adverts click
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Making online adverts click

Fundraising | Libby Scott
1 Nov 2007
Tags: Advertising | Digital fundraising

Commercial organisations drove a 41 per cent growth in online advertising in the first half of 2007, but the medium can be equally effective for charities, says Libby Scott.

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