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Fundraisers 'must learn to speak the language of CEOs and FDs'
Tags: Communications
John Trampleasure
Chief executive, WSPA
John Trampleasure is chief executive at environmental charity WSPA.
He joined WSPA in 2009 after spending nine months as executive director of fundraising at RNID (now called Action on Hearing Loss). He left after such a short time because he was frustrated as the slow pace of change.
Trampleasure joined the then-RNID from animal welfare charity The Brooke, where he was director of fundraising for six years.
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Fundraisers need to communicate better with their chief executives and financial directors so as to secure investment and growth for the organisation, a top international fundraiser has told the International Fundraising Congress.
The RNID decided to merge its fundraising and advocacy departments only after its fundraising director announced he was leaving, frustrated by the slow progress of integration.
RNID has changed its organisational structure into three directorates – corporate resources, external engagement and service provision.
In 2002, John Trampleasure and his team took the brave step of working more closely with the Brooke's PR team and it wasn't as scary as they thought it might be.
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