Jim Brackin

Jim Brackin

Jim Brackin is director of insight at ESP. He is a member of the British Psychological Society, the Market Research Society, and is a body language expert for Sky News. Previously Brackin was a creative director during which time he won over 60 awards and was voted to the chair of the DMA creative forum.

 

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Predicting behaviour

Why do some creative executions work brilliantly, while others sink with without trace? Jim Brackin sheds some light on the subject.

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