Charity Property Conference 2013
29 Oct 2013
Syria appeal raises more than £70,000 through Big Give 1
Tags: Individual giving | International
Helen Cable
Managing director , The Big Give
Helen Cable is managing director of the Big Give.
She the organisation three years ago after graduating with a mathematics degree at the University of Warwick.
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Fundraising platform the Big Give has raised over £70,000 so far for the Syrian crisisl.
Direct mail is not just for small gifts. The Big Give needed to attract high-level donors to its annual match challenge, so it developed a mailing – at a cost of more than £300 a pop. Helen Cable outlines the rationale and the results.
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