Charity Investment Conference 2012
15 Oct 2012
Chris Williams
Chris Williams is head of new market development at animal protection charity WSPA. Previously Williams has been head of fundraising at ActionAid UK, AMREF International (Nairobi) and Greenpeace (UK, Nordic and International). He has fundraised in 11 countries and has distance-managed fundraising programmes in over 15 more.
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WSPA is a global animal welfare organisation with partners in over 140 countries, but until recently it only fundraised in nine. Chris Williams explains why it embarked on an aggressive new market expansion programme to recruit monthly donors around the world.
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