Betty McBride

Betty Mcbride joined the British Heart Foundation in 2000 as its director of policy and communications following stints at Help the Aged and VSO.

Prior to this she was a journalist. McBride is a member of the Association of Medical Research Charities council, the Animals in Research Group and the Institute of Fundraising Convention board.

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In-depth

Singing from the same hymn sheet

Fundraising | Aneesha Moreira
1 Sep 2007

Tags: Brands and Marketing

It's not just your fundraising messages that should be 'on brand', but your service delivery communications too. Aneesha Moreira and Betty Mcbride explain how the British Heart Foundation developed a brand and messaging framework that is now used across the entire organisation.