Charity Investment Conference 2012
15 Oct 2012
Fundraising's 50 Most Influential 2011
Tags: Leadership and strategy
Alan Clayton
Alan Clayton has held a number of roles in the sector, most recently as director of innovation at The Good Agency, parting in 2010.
In 1998, he founded Cascaid Group, a direct marketing agency. He continued to work as managing director until 2007, when the company was merged with Ideas Eurobrand and TwentyFirstCentury Brand Theatre, to form The Good Agency.
Clayton has several years’ experience of regional and community fundraising, including work for the British Diabetic Association and Children’s Aid Direct.
He is a regular public speaker on issues such as fundraising trends, management and innovations. and at the Institute of Fundraising National Convention in 2009, he received an unprecedented 100 per cent positive rating in the feedback from delegates for his closing plenary.
In Professional Fundraising's poll 2009, Clayton was voted by readers to be the 11th most influential person in fundraising.
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There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
The Greater Good campaign, a recent Institute of Fundraising initiative to better understand and promote giving, has been suspended.
Alan Clayton will lead a research project into donor motivations as part of an Institute of Fundraising initiative to encourage more people to give, it has been announced today.
Ken Burnett and Alan Clayton have set up a new fundraising consultancy which will focus on creative skills, rather than “hard skills”.
Two top fundraising directors have left long careers in charities to work in agencies.
The credit crunch is a brilliant opportunity for fundraising. The recession will reveal shifts in donor behaviour and out of it will emerge three new kinds of giving – or so says Alan Clayton.
It's easier to stick to what you know. And fundraisers know how to target the over 60s. But as Gemma Ware discovers, the UK's 25 to 40 year-olds have money to play with and if they are asked in the right way, are willing to give.
As charity mail packs with pens, address labels and bookmarks plopped onto doormats across the country last week, a group of fundraisers sat down over breakfast to tot up all the reasons why they should be allowed to keep on sending them. Gemma Ware was invited along.
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