Fundraising's 50 Most Influential 2011
Tags: Leadership and strategy
Danielle Atkinson
Danielle Atkinson is the head of digital and individual giving at Merlin, where she is responsible for significantly increasing their voluntary income through a variety of direct and digital marketing channels, including the website. Previously she worked at Save the Children and the British Red Cross.
Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk
Displaying 1 to 3 (of 3)
There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
Medical Emergency Relief International (Merlin) has unveiled a new logo and website as a springboard for a four-year strategy to double its income.
Merlin’s first attempt to integrate an online and off-line Christmas fundraising appeal didn’t quite reach target. But second time around, the online efforts paid off explains Danielle Atkinson.
Displaying 1 to 3 (of 3)
Contact us
Civil Society Media Limited
15 Prescott Place
London SW4 6BS
United Kingdom
Tel +44 (0)20 7819 1200
Fax +44 (0)20 7819 1201
info@civilsociety.co.uk
Co. Reg: 2855714
VAT reg no: GB 629 3702 31
