Trudy Hayden

Trudy Hayden

Trudy Hayden is an independent trainer in the UK for the Directory of Social Change, where she leads a course on capital appeals.

She has been a member of capital campaign planning and management teams at several large New York cultural organisations, and worked as a consultant to a variety of smaller community-based charities. She has written a book on capital campaigns.

 

 

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Building a capital campaign

Capital campaigns take fundraisers beyond business as usual, and can be risky as well as rewarding. Here Trudy Hayden poses some key questions that charities need to answer in order to unlock success.

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