What is the most important thing to know about your supporters?
IT |
6 Jun 2012
Stefanie Pfeil
Stefanie Pfeil started as director of development at the International Rescue Committee in the autumn of 2010.
Previously she spent four and a half years as director of fundraising at War on Want after a year as a fundraising officer there. She was also fundraising officer at Shakespear's Globe for two years prior to that.
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What are the three most important pieces of data a charity can hold on its supporters? A Fundraising roundtable, supported by Valldata, brought together some top fundraisers to discuss what they value most in supporter data. ‘Everything’, for starters.
This year’s World Cup provided War on Want with an opportunity to raise awareness of its programme work and attract new donors. Stefanie Pfeil explains how the charity co-ordinated a campaign which involved every department .
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