Samantha  Phillips

Samantha Phillips

Samantha Phillips is fundraising public relations and press officer at Macmillan Cancer Support with responsibilities for running Macmillan's flagship fundraiser, World's Biggest Coffee Morning, promoting Macmillan's challenege events schedule and also with the mandate of running the digital communications for these campaigns.

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A blanket approach: Macmillan finds online knitters big supporters of Coffee Morning

The World’s Biggest Coffee Morning is Macmillan Cancer Support’s flagship fundraiser. Here Samantha Phillips outlines Macmillan's communications strategy for engaging with new audiences as well as the dedicated participants.

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