Sally Bateson

Sally Bateson

Sally Bateson is currently director of fundraising for Children in Crisis.

She was a sociology teacher before entering the marketing field, working initially for Red Bull UK.

Her charity career began in the events team at Age Concern, after which she managed events for Whizz-Kidz.

Sally has since set up the major donor programme at Independent Age before her assuming her current role.

 

 

 

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Not so big event: Children in Crisis's scaled-down fundraising gala
Case studies

Not so big event: Children in Crisis's scaled-down fundraising gala

Fundraising | Sally Bateson
7 Jan 2010
Tags: Events fundraising | Major donors

Facing difficulties in getting corporate sponsorship and donor fatigue for its major annual fundraising ball, Children in Crisis embarked on radical reform. Sally Bateson tells how the charity chucked out ticket prices, invited a quarter as many guests, stopped auctioning prizes and scored an RoI of 7.5:1

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