Richard Taylor
Richard Taylor joined Cancer Research UK in April 1998, when it was the Imperial Cancer Research Fund. As executive director of fundraising and supporter marketing he leads a team of 2,000 staff across a broad portfolio of fundraising activities, including Race for Life, a regular giving programme with over one million monthly donors and a legacy pipeline worth £150m in annual income.
Richard is also chairman of the Neuro Foundation, a small charity which aims to improve the lives of those affected by neurofibromatosis and in March 2011 was appointed as a trustee of the Institute of Fundraising.
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Cancer Research UK has pulled its Manchester Shine fundraising event for 2013 after attracting 2,000 fewer participants than it had planned for, and will instead hold one big event in London to be more cost-effective.
The new year could pose the perfect opportunity to break down barriers within, muses Celina Ribeiro.
Leading the country’s largest fundraising machine is no mean feat. Richard Taylor talks about the secrets of Cancer Research UK’s success.
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