Richard Taylor

Richard Taylor

Director of fundraising and supporter marketing , Cancer Research UK

Richard Taylor joined Cancer Research UK in April 1998, when it was the Imperial Cancer Research Fund. As executive director of fundraising and supporter marketing he leads a team of 2,000 staff across a broad portfolio of fundraising activities, including Race for Life, a regular giving programme with over one million monthly donors and a legacy pipeline worth £150m in annual income. 

Richard is also chairman of the Neuro Foundation, a small charity which aims to improve the lives of those affected by neurofibromatosis and in March 2011 was appointed as a trustee of the Institute of Fundraising. 

 

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What makes a good charity brand?

Brands are no longer just logo deep. From colour schemes to core values, branding is dictating and reflecting the essence of charities. Celina Ribeiro investigates what makes a good charity brand, and what it means for fundraisers.   

Cancer Research asks for ‘one million actions’ in new brand campaign

A human billboard in London's Victoria station has kicked off Cancer Research UK’s new multi-channel brand campaign which asks for supporters to collectively take ‘one million actions’.

Who's top dog? Fundraising's 50 Most Influential 2013

The fundraisers have spoken. The annual poll of the fundraising world’s 50 Most Influential people is revealed.

CRUK pulls Manchester Shine event due to falling participation

Cancer Research UK has pulled its Manchester Shine fundraising event for 2013 after attracting 2,000 fewer participants than it had planned for, and will instead hold one big event in London to be more cost-effective.

Time for fundraising teams to get flexible?

The new year could pose the perfect opportunity to break down barriers within, muses Celina Ribeiro.

Richard Taylor on CRUK's rebrand, innovation and what's new for 2013

Leading the country’s largest fundraising machine is no mean feat. Richard Taylor talks about the secrets of Cancer Research UK’s success.

Directors of fundraising survey: Who's the boss?

Who is leading the UK’s most powerful fundraising machines and what is weighing on their minds? We take a snapshot of the directors of fundraising at the top 100 charities by voluntary income. Vibeka Mair and Celina Ribeiro outline the key findings.

CRUK in £680,000 brand refresh

Cancer Research UK is to refresh its brand this September in a move to better reflect the extent of the charity’s work fighting the disease.

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