Richard Radcliffe
Richard Radcliffe of legacy fundraising specialist Smee and Ford has more than 25 years fundraising experience and has carried out over 950 legacy focus groups for almost 280 charities. He regularly trains fundraisers and volunteers in how to ask for legacies.
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Industry regulator the Legal Services Board has today announced proposals to deliver better protection for will writers from "unacceptable service" that can be detrimental to legacy-giving.
Who’s speaking, who’s asking and where are the toilets? Running a legacy pledge or thank-you event can involve more twists and turns than many a good fundraiser may anticipate. richard radcliffe outlines some of the key things to keep in mind.
There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
Don't put too much stock in predictions about legacy income, says Richard Radcliffe.
Short-termism is the new killer disease threatening charities’ survival, says Richard Radcliffe.
A new million-pound campaign will use humour to promote legacies for the first time in the UK. Celina Ribeiro discovers why consortium Remember A Charity is making light of death.
Legacy giving is still ‘ridiculously low’ and legacy fundraising too often turgid, says Richard Radcliffe. Here he explains why more investment is needed to push legacy fundraising into a new phase of sophistication and donor-centricity.
Richard Radcliffe explains why it is almost impossible to accurately forecast legacy income.
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