Peter Storey
Peter Storey is the director of marketing at Kidney Research UK.
Peter started professional life as a peripatetic instrumental teacher working in London schools. His first ‘proper job’ was as a music specialist with the Performing Right Society for more than a decade before moving to Interflora in Lincolnshire as their Head of Membership. After achieving an MBA with distinction in 1998, he moved into the Charities sector with RNIB, where he became Head of Fundraising Strategy in 2000. He accepted a role with Kidney Research UK in 2005.
In his spare time Peter is a jazz saxophonist, playing in two bands in the Midlands and is a school governor. Other interests include road cycling and cooking. He lives with his family in Grantham.
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At Kidney Research UK there is no ‘supporter care’ team, but the charity treats stewardship very, very seriously. Peter Storey outlines the charity’s unique integrated approach.
There were calls from MPs and fundraisers alike for charities to stop infighting about clothing collections and to focus on tackling and preventing criminal activity, at a meeting of politicians, charities and collectors yesterday.
The Institute of Fundraising has released a revised House to House Collections Code which aims to tackle both bogus collections and the oversaturation of goods collections.
Case studies
If you're not a fundraiser, you're a cost: the Kidney Research UK philosophy
Tags: Leadership and strategy
Kidney Research UK is taking no prisoners. From the frontline to the chief executive, everyone has responsibility for fundraising. Peter Storey explains the charity’s brave reinvention
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