Mencap's return to street fundraising
Tags: Face-to-face fundraising
Michael Naidu
Head of donor marketing
Michael Naidu has worked in the sector for over nine years and is head of donor marketing at Mencap as well as vice chair of the PFRA and between 2008 and December 2011 he was its acting chair.
He won the PF Professional Fundraiser of the Year Award 2008.
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After staying out of the face-to-face fundraising market for a while, Mencap returned to the street late last year. With internal buy-in to secure and fundraisers to motivate during some of the worst snow-storms in memory, Michael Naidu explains how the charity pulled off a really rather successful campaign.
Mick Aldridge has stepped down as the chief executive of the Public Fundraising Regulatory Association.
The decision of a Leicestershire council to potentially limit house-to-house collections to campaigns which return at least 70 per cent of income to charity has been praised by the Charity Retail Association but treated with caution by the Institute of Fundraising.
There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
The Public Fundraising Regulatory Association is to stop promoting and defending face-to-face as a fundraising method, leaving charities to stand up for the technique themselves.
Door-to-door fundraising has bounced back with a vengeance after a slump in donor recruitment in 2009/10, but overall recruitment via face-to-face fundraising remains slightly lower than the record highs of three years ago.
News
Paul Amadi suggests PFRA and FRSB should merge back into the Institute 6
Tags: Regulation | Umbrella bodies
Paul Amadi, director of fundraising at the NSPCC, has suggested that the number of regulatory and representative bodies in the charity sector is cumbersome and expensive, and called for the sector bodies to consider merging.
The PFRA will now regulate prospecting as well as face-to-face fundraising after making changes to its regulatory procedures and charging structure.