Matt Goody
Matt Goody is head of direct marketing at Shelter, and a member of its campaign management team. He was previously head of client services at NTT and, before that, direct marketing manager for ActionAid
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Is face-to-face campaigning just fundraising in disguise? This isn't really the point, argues Matt Goody.
A new supporter recruitment technique is currently causing much debate within the face-to-face fundraising community. Is it just a storm in a teacup or is this new mechanism set to be the next big thing? Becky Slack finds out.
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