Mark Roper

Mark Roper

Mark Roper is managing director of direct marketing agency Whitewater. 

Mark is a relatively new arrival to the civil society world, having worked in the private sector for many years previous to joining the agency in 2008.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Pay-per-click legacies: NSPCC uses Facebook for legacy leads
Case studies

Pay-per-click legacies: NSPCC uses Facebook for legacy leads

Fundraising | Mark Roper
8 Feb 2010
Tags: Social networking | Legacies

In a competitive legacy market, some charities are thinking outside the box to get at potential legators. NSPCC turned to pay-per-click advertising on Facebook for a legacy campaign, and beat forecasts by 300 per cent.

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