Kerry Glazer
Kerry Glazer is the chief executive of AAR, a brokering service between agencies and clients. She is also a member of the Chartered Institute of Purchasing and Supply, the Direct Marketing Association, the Marketing Society and Women in Advertising and Communications in London.
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Signing up an agency is an important first step, but ensuring the relationship is productive requires hard work on both sides, says Kerry Glazer.
Oxfam’s new online shop has turned over £5m in its first year with just 50 of its 750 retail outlets providing items to it. The online shop www.oxfam.org.uk/shop already has 30,000 shoppers a week browsing through the 100,000 listings of goods donated to its shops and the new products and gifts from Oxfam’s Unwrapped alternative gifts catalogue.
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