Jonathon Grapsas
With over nine years experience in the direct marketing and fundraising sector, working in successful agencies in Australia and the UK, Jonathon has recently relocated to Toronto to head up Pareto Fundraising's North American office.
Having shaped and developed many large and highly successful fundraising programs in Australia and the UK, Jonathon's passion is looking at how charities care for and service their donors. In the past six years, Jonathon has undertaken benchmarking studies that look at how well (or poorly) charities are servicing and caring for their supporters.
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I'm not just talking about Google's search function, of which they dominate the market with a 60 per cent share. But if your charity isn't already receiving Google Grants, get to it.
A digital relationship can be difficult to maintain. Jonathan Grapsas offers his advice on how to ensure you bag your online donors for the long-haul.
Brilliant session at the AFP Toronto Congress last week by Professor Adrian Sargeant who has done tons of testing around social psychology in fundraising.
I'm sure you remember the excitement of that new relationship. You can't get enough of each other, in constant contact, living in each other’s pockets, wondering what the next encounter will bring, waiting by the phone in anticipation of that call..? Right?
The three metrics most charities use to measure campaign results don’t paint a true picture of success, says Jonathon Grapsas.
Last week, in the wake of the Haiti tragedy, I talked about how I felt that non-emergency charities should continue doing what they were already doing.
The response of charities to expressions of support and donations to Haiti appeals was far from equal. Jonathon Grapsas begins a mystery shopping exercise.
Ever wondered how your friends across the pond, those lovely Canucks, fared as a result of the global financial crisis? Jonathan Grapsas shares some insights.
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