Joe Saxton
Driver of ideas, nfpSynergy
Joe Saxton is driver of ideas at nfpSynergy, an organisation which conducts market research on behalf of the non-profit sector.
He first became involved with the sector at the age of 14 by volunteering for Save the Whales and got his first paid role as a co-ordinator for the Harambee Centre for Development and Education, Cambridge, before joining Oxfam as a fundraiser in 1988.
In the early 90s he divided his time between the charity sector and the private sector, as a trustee for the RSPCA and an account director at marketing agency EHS Brann. In 1997, the RNID hired Saxton to be its director of communications. He finished there in 2000, and moved on to the Future Foundation, a think-tank that specialises in consumer and business trends.
In 2003, he launched nfpSynergy as a subsidiary of the Future Foundation, and later led a management buyout.
From 2005 to 2008 Saxton chaired the Institute of Fundraising and since 2005 he has been chair of student campaign body People & Planet. In 2007 he founded CharityComms, a membership body for communications professionals working in the sector. He is also a member of the Office of the Third Sector Advisory Group.
Saxton has a zoology degree and a Masters in development from UEA.
He has published a number of books; Its Competition, But Not As We Know It? (1997), What Are Charities For? (1998), Polishing the Diamond (2002), Mission Impossible (2004), The 21st Century Volunteer (2005), The 21st Century Donor (2007).
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Research published yesterday by nfpSynergy demonstrates the extent to which the public’s perception of charities is divorced from the reality.
There are more new names, more women and a hell of a lot of social media stars. Why, then, does this year’s Fundraising 50 Most Influential feel so familiar? Celina Ribeiro reports.
O2 has become the second mobile operator to pledge to deliver 100 per cent of all text donation value to charities in a move which could signal an industry-wide shift.
In a world long past there were campaigning charities and there were ‘doing’ charities, and never the twain did meet. But in our brave new world, more and more charities are making campaigning a central part of their mission and messaging. Celina Ribeiro looks at what is behind the trend and what it means for fundraising.
The Royal British Legion, RSA and the Tate Gallery have been named as the leading social media charities by a new report from nfpSynergy.
Civil society organisations are facing a worrying period of insecurity as a hung parliament appears nigh on certain, many sector commentators warned today.
The long aversion to paying fundraisers on commission has become not only outdated, but threatens to stifle entrepreneurialism in the sector. Joe Saxton says charities deserve better.
nfpSynergy pays staff to 'volunteer' by watching the World Cup 2
nfpSynergy will pay staff to watch the World Cup in an act of satire against what it calls the “over-estimation” of volunteering figures in England and Wales, based on the government’s lax volunteering definitions.






